Welcome to
Todd & Brady here.
We are setting out to build a space that will fuse our love for coffee with our commitment to building community, one delicious drink, smile, or conversation at a time.
And we need your help.
Your support is greatly appreciated.
W A Y S E T T E R
Coffee is our passion.
Community is our purpose.
We’ve been sourcing and offering delicious coffees to our community and online subscribers for years.
The next chapter begins now.
We’re honored to be stepping into the former Lake Affect space on Main Street, bringing our passion for exceptional, thoughtfully sourced coffee into a place this community already knows and loves.
Our mission is simple:
Elevating what coffee can be right here in downtown New London.
Serve with utmost hospitality, believing that we are better together.
Have fun doing it.
We’re planning to open in early June, and we can’t wait to welcome you in.
Our goal is to raise $15,000.
The campaign runs through May 1, with items arriving before the end of May.
Thanks for believing in what we are up to. We are grateful for your support.
DONATE
Choose a donation tier, and read about your Impact below
Every contribution moves us closer to opening day. We appreciate you!
Before the trail, before the fire — just the first hint of what's ahead.
Waysetter sticker — your first mark on the map
Every journey starts with one.
Exclusive sticker pack
Invite to our soft opening
One free drink on us
Make a Donation
Want to simply give? We’d love that.
If you are pumped about what we are doing, and want to invest in other creative ways, please reach us at info@waysetter.coffee
Your Impact
The Space
We're renovating an existing location that this community already knows, and making it something worth walking into every single morning. Thoughtful design, materials that feel right, and an atmosphere that gives you a reason to stay a little longer.
The Equipment
Great coffee starts long before it hits your cup. We're investing in the tools that let us do every step with intention. The right equipment isn't a luxury, it's the difference between good coffee and coffee that changes your morning.
The Vision
Waysetter is built on a belief that great coffee can help build our community. Your contribution helps us show up on day one as the shop we've always meant to be — not a compromise, not a someday — the real thing, right now, for New London.
Our Story
What began as a spark.
In 2022, Brady set out to do something simple and meaningful — bring exceptional coffee to friends, neighbors, and anyone willing to slow down long enough to enjoy a great cup. Get Grateful was born from a belief that coffee could be more than a morning habit. It could be a reminder to live with purpose, intention, and — as the name suggests — gratitude.
A few years in, Todd joined the journey. Two good friends, one shared vision, and a growing sense that there was something bigger on the horizon.
That vision became Waysetter Coffee.
After years of dreaming, planning, and pouring ourselves into what this could become, we're thrilled to share the next chapter: a real, honest-to-goodness brick-and-mortar shop — a place where our community can gather, connect, and feel at home.
The goals haven't changed. We still believe in great coffee and a life well-lived. We're just finally getting a front door to welcome you through.
We can't wait to open it.
Until then — thank you. Truly. None of this happens without the people around us who believed before there was anything to show for it.
Fuel the flame. Chart your course.
— Todd & Brady
